BRAND IDENTITY FOR BLOGGING SITE
We are pleased to share with you our design process and final product for the OMT’s Digest logo. Our team worked diligently to create a logo that embodies the essence of the site – a platform for moms to come together and share their experiences.
We began by conducting research on the target audience and the site's mission. We found that the primary users of the site are busy moms who are looking for a community where they can connect with other moms, share parenting tips and tricks, and find a safe space to discuss their experiences.
With this in mind, we wanted the logo to be warm, welcoming, and relatable. We chose a color palette of soft pastel colors to convey a sense of calm and comfort. The main font is a handwritten script to add a personal touch and evoke a sense of familiarity.
After several rounds of revisions and feedback from the client, we finalized the logo. We are thrilled with the end result and believe that it accurately represents the spirit of OMT's Digest.
Thank you for entrusting us with this project. We hope that this logo will serve as a beacon for all moms looking for support and community.
