An Identity that is Customer Centric
We had the opportunity to work with a MyCo to develop their brand identity. Through a collaborative process, we were able to deliver a comprehensive brand identity system that truly represents our their values and vision.
Our team started by conducting extensive research on the client's industry, target audience, and competition. This helped us gain a deep understanding of the market and identify key differentiators for our client's brand. We then worked closely with the client to develop a brand strategy that would guide all aspects of the brand identity.
The next step was to create a visual identity system that would accurately represent the brand across all touchpoints. We began by designing a brand logo that was simple, memorable, and versatile. We then selected a color palette that would evoke the desired emotions and created typography guidelines to ensure consistency across all communications.
In addition to the visual identity, we also developed a messaging framework that would communicate the brand's unique value proposition and tone of voice. This included key messages, a brand story, and a style guide for all written communication.
Finally, we developed a comprehensive brand guidelines document that outlines all aspects of the brand identity system, including logo usage, typography, color palette, imagery, and messaging. This document serves as a reference for all stakeholders to ensure consistency across all brand communications.
Overall, we are proud of the work we did for MyCo and believe that the brand identity system we developed will help them stand out in a crowded marketplace and connect with their target audience.
