BRAND IDENTITY FOR IMPACT
We were thrilled to be given the opportunity to create a logo for IIAFRICA, an organization dedicated to enhancing STEM graduate employability on the African continent.
Our team started by conducting extensive research on the organization's mission, vision, and values. We then brainstormed several design concepts that we believed would best represent IIAFRICA's goals and aspirations.
After careful consideration and feedback from the IIAFRICA team, we settled on a design that incorporated elements of Africa's natural beauty and technological advancement.
We used a color scheme that conveys both warmth and professionalism, with a bold font that communicates strength and determination.
Throughout the design process, we made sure to keep IIAFRICA's target audience in mind - recent STEM graduates looking to kickstart their careers on the African continent. We wanted the logo to inspire these young professionals and instill in them a sense of hope and possibility
Overall, we are proud of the final design we created for IIAFRICA. We believe it effectively captures the organization's mission and values and will help them achieve their goals of enhancing STEM graduate employability on the African continent.
