The Importance of Aligning Business, Brand, and Be...
Traditionally, branding was seen as a way to differentiate products and services from competitors, primarily through advertising and promotional efforts. The focus was on creating a unique and memorable logo, slogan, and packaging design. This was believed to be the
Marketing Myths vs. Reality: Separating the Hype f...
Introduction Most business owners think that marketing is all about generating awareness and getting people to their website or store. While marketing is definitely about those things, it’s also so much more. In reality, effective marketing requires a lot of
What every business owner needs to know (Are sales...
Marketing and sales are often confused with one another, but they’re actually two different departments that work together to build a business. Marketing is the art of creating awareness for your product or service in order to generate leads—people who
The Effect of Advertising on Consumer Behaviour
Marketers invest in various media platforms to influence consumer behaviour. Advertisement on every media platform has a different composition that engages the consumers in a distinct way. For decades, getting in front of targeted consumers has always been one of
Building a strong marketing data strategy
When it comes to marketing, data is everywhere. There has never been such a wealth of customer data available from so many different sources. And while it can be tempting to capture as much information as possible, without the right
How your branding style affects consumer behavior
Social media, and specifically brand-based online communities, have revolutionized consumer-brand interactions. For the first time ever, the brand itself can converse with consumers. Hence a key question emerges: how should brands communicate with their fans in these communities? Definition: The marketing
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