Building a strong marketing data strategy
When it comes to marketing, data is everywhere. There has never been such a wealth of customer data available from so many different sources. And while it can be tempting to capture as much information as possible, without the right
How your branding style affects consumer behavior
Social media, and specifically brand-based online communities, have revolutionized consumer-brand interactions. For the first time ever, the brand itself can converse with consumers. Hence a key question emerges: how should brands communicate with their fans in these communities? Definition: The marketing
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