The Importance of Aligning Business, Brand, and Be...
Traditionally, branding was seen as a way to differentiate products and services from competitors, primarily through advertising and promotional efforts. The focus was on creating a unique and memorable logo, slogan, and packaging design. This was believed to be the
Uber Eats Now Offers Post-Checkout ads for Brands!...
In today’s fast-paced and technology-driven world, businesses are always looking for innovative ways to reach their customers. In recent years, Uber has sought to diversify its revenue streams beyond its core ride-hailing business, and the introduction of Uber Eats has
Marketing Myths vs. Reality: Separating the Hype f...
Introduction Most business owners think that marketing is all about generating awareness and getting people to their website or store. While marketing is definitely about those things, it’s also so much more. In reality, effective marketing requires a lot of
What every business owner needs to know (Are sales...
Marketing and sales are often confused with one another, but they’re actually two different departments that work together to build a business. Marketing is the art of creating awareness for your product or service in order to generate leads—people who
The Effect of Advertising on Consumer Behaviour
Marketers invest in various media platforms to influence consumer behaviour. Advertisement on every media platform has a different composition that engages the consumers in a distinct way. For decades, getting in front of targeted consumers has always been one of
Finding Your Place In The Creator Economy
News about 8 year old Ryan Kaji continues to spread like wildfire as more people are researching and exploring the potential to earn an income from creating and sharing content. In Forbes’ article “The Highest-Paid YouTube Stars Of 2020”, Ryan
Recent Posts
The Importance of Aligning Business, Brand, and Behaviour
February 12, 2023
Uber Eats Now Offers Post-Checkout ads for Brands!”
February 3, 2023
Marketing Myths vs. Reality: Separating the Hype from the Truth
December 18, 2022
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