The Importance of Aligning Business, Brand, and Be...
Traditionally, branding was seen as a way to differentiate products and services from competitors, primarily through advertising and promotional efforts. The focus was on creating a unique and memorable logo, slogan, and packaging design. This was believed to be the
Marketing Myths vs. Reality: Separating the Hype f...
Introduction Most business owners think that marketing is all about generating awareness and getting people to their website or store. While marketing is definitely about those things, it’s also so much more. In reality, effective marketing requires a lot of
The Effect of Advertising on Consumer Behaviour
Marketers invest in various media platforms to influence consumer behaviour. Advertisement on every media platform has a different composition that engages the consumers in a distinct way. For decades, getting in front of targeted consumers has always been one of
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